20 Best Cosmetic Brands In India

Beauty and cosmetics are part of our lives, and India is a rapidly growing market. In 2024, the revenue in the Cosmetics market in India is estimated to reach US$6.45bn. This market segment is projected to experience an annual growth rate of 2.86% (CAGR 2024-2028). After the artificial intelligence (AI) integration, skincare and makeup brands became more popular because they use AI in product development, customer engagement, and personalized shopping experiences. Many top cosmetic brands in India include foreign brands as well. Because of the internet, women know new products, and this is the reason for the success of Indian cosmetic brands. Furthermore, by 2024, 82% of the sales in the Cosmetics market in India will be attributed to Non-Luxury.

Now, Indian cosmetic and makeup brands are trending in the market, and some of the best cosmetic brands in India are the following:

Colorbar

Colorbar Cosmetics is a huge beauty brand in India, and it deals in makeup products such as lipsticks, foundation, concealer, eyeliners, nail paints, face cream, eyeshadow, etc. This also started selling hair care, skincare, accessories, and fragrances. They offer cruelty-free products, meaning they are not tested on animals. Jacqueline Fernandez is the brand ambassador of Colorbar and promotes their products globally. They are also certified by PETA (People for the Ethical Treatment of Animals).

Website: https://www.colorbarcosmetics.com/

Founder: Samir Modi

Year of Establishment: 2004

Specializes In: Makeup, Skincare, Haircare and Wellness Products

Lakme

Lakme is one of the oldest and best cosmetic brands in India. Tata founded it, but now it is under Hindustan Unilever. Lakme is a trusted brand among India’s people. They offer various products, including skincare, nail paints, makeup, hair care, sunscreen, masks, serums, and more. They also offer salon services. The brand ambassadors of Lakme are Shraddha Kapoor, Kareena Kapoor, Ananya Pandey, and Kajol. Their 9 to 5 product range is very affordable. It is known for its natural makeup range.

Website: https://www.lakmeindia.com/

Founder: Simone Tata and J R D Tata

Year of Establishment: 1952

Specializes In: Makeup and Skincare Products

Loreal

Loreal was founded in Paris, and 1994, it launched in India. It is a famous beauty brand in India. They deal in personal care, skincare, hair care, fragrance, and makeup. Loreal also has a salon and is known for hair colors: Aditi Rao Hydari, Shakti Mohan, and Anushka Sharma as their brand ambassadors. 

Website: https://www.loreal.com/en/india/

Founder: Aseem Kaushik

Year of Establishment: 1994

Specializes In: Haircare and Skincare Products

Myglamm

Myglamm was founded in 2015 and became a popular brand in India in 2017. This is the first unicorn start-up in personal care and makeup. It is one of the best Cosmetic brands in India. They sell personal care and makeup products across the world. The current brand ambassador of Myglamm is Shraddha Kapoor. They offer cruelty-free and vegan beauty products. Mygalmm is certified by PETA. 

Website: https://www.myglamm.com/

Founder: Darpan Sanghvi

Year of Establishment: 2015

Specializes In: Makeup and Self Care Products

Mamaearth

The demand for natural and Ayurvedic cosmetics is on the rise in India, driven by the country’s rich heritage and cultural emphasis on natural beauty remedies. Mamaearth is one of the top cosmetic brands in India that is famous for its natural and toxic-free products. Their shampoo, hair oils, serums, and lotions are very famous. Sara Ali Khan is the brand ambassador of Mamaearth. She and her mother are promoting their products. 

Website: https://mamaearth.in/

Founder: Varun Alagh and Ghazal Alagh

Year of Establishment: 2016

Specializes In: Self-care and Babycare Products

Maybelline

Maybelline was first launched in New York in 1915 and established in 1998 in India. It is popular because of its affordable price range. They launched a foundation as per the Indian skin tone. This is the go-to brand of the Indian people. They gave the best products in the foundation, color palettes, hair oils, face wash, personal care, makeup, etc. Many celebrities promote their products, such as Suhana Khan, Ananya Birla, Eksha Subba, and the badminton player PV Sindhu.

Website: https://www.maybelline.com/

Founder: Thomas Lyle Williams

Year of Establishment: 1915

Specializes In: Makeup Products

Sugar

Sugar cosmetics are a growing Indian brand. They provide various products that suit Indian skin and provide cruelty-free products. They have their website to sell products and also use e-commerce. They supply their products in Korea, Italy, Germany, and the U.S. The brand ambassadors of Sugar Cosmetics are Ranveer Singh and Tamanna Bhatia.

Website: https://in.sugarcosmetics.com/

Founder: Vineeta Singh and Kaushik Mukherjee

Year of Establishment: 2015

Specializes In: Makeup and Skincare Products

Khadi Naturals

Khadi Naturals is one of the best cosmetic brands in India that offers skincare and hair care products. They use authentic herbal formulations in their products and make cruelty-free and chemical-free products. In the past few years, the demand for products has increased.

Website: https://www.khadinatural.com/

Founder: Gaurav Singh

Year of Establishment: 1963

Specializes In: Bodycare, Skincare, and Haircare 

Forest Essential

Forest Essential is popular for ayurvedic products and comes with the top organic cosmetics brands. They used old techniques to make their products. They sell hair, bath & body care, fragrance, makeup, and wellness products.

Website: https://www.forestessentialsindia.com/

Founder: Mira Kulkarni

Year of Establishment: 1932

Specializes In: Haircare, skincare, personal care, makeup, and Wellness Products

Lotus

Lotus has been serving the Indian market for 25 years. They offer a wide range of products such as makeup, skincare, personal care, sunscreen, and more. It is a leading brand in India—the famous actresses Dia Mirza, Jacqueline Fernandez, and Vaani Kapoor as the brand ambassador.

Website: https://www.lotusherbals.com/

Founder: H.J Kamal Passi

Year of Establishment: 1993

Specializes In: Makeup, Skincare, care and Hair Care Products

Pilgrim

Pilgrim is a D2C cosmetic brand, and they first introduced “Secrets of Jeju Islands.” They deal in personal care and makeup products. Kalki Koechlin is the brand ambassador of this brand. Their goal is to supply products all over the world.

Website: https://discoverpilgrim.com/

Founder: Anurag Kedia and Gagandeep Makker

Year of Establishment: 2019

Specializes In: Self-care Products

Nykaa

I am sure you have heard about this brand once in your lifetime. Nykaa is a personal care and beauty brand. They have a wide range of affordable and luxury products. Their goal is to provide everyday beauty and wellness needs. Jahnvi Kapoor is the brand ambassador of Nykaa Cosmetics. Nykaa has various products such as makeup, skincare, personal, and hair care.

Website: https://www.nykaa.com/

Founder: Falguni Nayar

Year of Establishment: 2012

Specializes In: Makeup, Skincare, Haircare and Personal Care Products

Coloressence

Coloressence is one of the best cosmetic brands in India. They understand the Indian skin very well. This brand offers various products, such as makeup, lipsticks, and more. Rakul Preet Singh is the brand ambassador of Coloressence.

Website: https://www.coloressence.com/

Founder: Shweta Nanda

Year of Establishment: 2014

Specializes In: Makeup and Skincare Products

Plum Goodness

Plum Goodness was established in 2004 in India, and they offer a wide range of products such as hair care, skincare, makeup, fragrance, body care, and more. Rashmika Mandanna is the brand ambassador of Plum Goodness. You can also visit their site to learn more about their products because they have a blog page. 

Website: https://plumgoodness.com/

Founder: Shankar Prasad

Year of Establishment: 2004

Specializes In: Makeup, Skincare, Haircare and personal care Products

The Body Shop

The body shop offers cruelty-free, vegan, and chemical-free products. It provides a premium range of products. This provides a wide range of products such as body care, skincare, personal care, makeup, fragrance, and more. The brand ambassador of the body shop is Shraddha Kapoor.

Website: https://thebodyshop.in/

Founder: Shriti Malhotra

Year of Establishment: 2006

Specializes In: Makeup, Skincare, Haircare and personal care Products

Biotique

Biotique is known for its products, made of natural ingredients without any preservatives. It is one of the brands that follow Ayurveda with biotechnology. They offer a variety of products such as face wash, hair care, scrubs, shampoo, soups, etc. Sara Ali Khan is the brand ambassador of Biotique. 

Website: https://www.biotique.com/

Founder: Vinita Jain

Year of Establishment: 1992

Specializes In: Skincare, Bodycare, Haircare and Natural Makeup Products

Just Herbs

Just Herbs offers natural makeup and a wide range of hair, skin, and personal care. They also offer a gifting pack. Athiya Shetty is the brand ambassador of just herbs. Just Herbs has a website and a variety of products for both males and females.

Website: https://www.justherbs.in/

Founder: Arush Chopra

Year of Establishment: 2013

Specializes In: Makeup, Skincare, and Hair Care Products

Blue Heaven

Blue Heaven has a variety of product ranges for women, such as sindoor, foundation, nail paints, blush, primer, rose water, and more. They sell their products on e-commerce websites like Amazon, Flipkart, etc. Blue Heaven is concerned about individuals’ needs. The brand ambassador of Blue Heaven is Huma Qureshi.

Website: https://esmeconsumer.in/blue-heaven/

Founder: Mr. Charanjit Singh and Mr. Gurnam Singh

Year of Establishment: 1974

Specializes In: Makeup, Skincare, Haircare and Wellness Products

Revlon

Revlon is the top-selling cosmetic brand in India that was introduced in 1995 in the Indian market. It is one of the oldest brands in India. They deal in hair care, skincare, fragrance, and makeup. They designed products for both old and young women. Revlon is one of the most expensive brands in India.

Website: https://revlon.co.in/

Founder: Charles and Joseph Revson, Charles Lachman

Year of Establishment: 1932

Specializes In: Makeup, Skincare, and Hair Care Products

NY Bae

NY Bae is a new cosmetic brand in India that offers affordable makeup products that suit Indian skin very well. It has a variety of products, such as lipsticks, Kajal, eyeshadow, nail paints, and all related products for makeup. Shakti Mohan is the brand ambassador of this brand. They have their website, and you can also check their products on e-commerce websites such as Nykaa, Flipkart, Amazon, etc.

Website: https://www.nybaebeauty.com/

Founder: Manish Taneja

Year of Establishment: 2018

Specializes In: Makeup Products

Conclusion

I have shared a list of the best cosmetic brands in India. You can choose any product from these brands as per your requirements and budget. Nowadays, Indian makeup brands are trendy globally, and brands are committing to fulfilling customer needs. Many brands offer natural and ayurveda products. If you are someone who loves makeup and enhances their personal care routine, then choose from these Indian cosmetic brands.

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